MMTC-PAMP, India’s only London Bullion Market Association (LBMA) Good Delivery gold and silver refiner, has launched a new four-part wedding film series titled ‘A Legacy of Gifting Tradition’. The campaign aims to redefine the gifting culture at Indian weddings by showcasing the brand’s curated range of pure gold and silver products.
Known for its craftsmanship and purity, MMTC-PAMP seeks to transform conventional gifting by focusing on precious assets that hold long-term value. The film series presents stories from different regions of India, highlighting traditional customs while showcasing the significance of MMTC-PAMP’s products, which create legacies that can be passed down from generation to generation.
Speaking on the occasion, Mr Vikas Singh, Managing Director & CEO of MMTC-PAMP, said, “MMTC-PAMP’s bouquet of purest 24k 99.99%+ gold and silver offerings mirrors the values, customs and traditions of the Indian culture. Since inception, it has been our unswerving commitment and promise to offer only the purest of products to our customers. Over the years, India’s relationship with Gold has only become stronger, especially during festive and wedding seasons. At MMTC-PAMP, it has been our constant endeavour to craft unparalleled products that serve as exquisite, tangible and appreciating gifts during auspicious occasions.”
The campaign aims to shift away from the traditional practice of cash gifts, promoting MMTC-PAMP’s precious gold and silver items as meaningful alternatives. These offerings, including gold bars, coins, and symbols such as the Ram Lalla Gold & Silver Bars, the Lakshmi Shankh, Lotus Gold Bar, and Lakshmi Ganesh Coin, are designed to be both valuable and sentimental.
Mr Kashish Vasishta, Deputy General Manager - Marketing & Ecommerce at MMTC-PAMP, commented, “In today’s modern world, where gifting options are aplenty, cash gifts and generic presents are common. MMTC-PAMP aims to change that narrative by offering products that stand out as meaningful, valuable, and long-lasting. Our gold and silver bars, coins, and other precious products are meticulously crafted to be cherished and passed down through generations.”
The series features regional wedding stories that highlight the symbolic importance of each product, making them ideal heirloom gifts that carry sentimental and financial value for years to come.
