Tags Story

More From Impact
Instamart Launches Dhanteras Campaign Featuring Sonakshi Sinha
BY TEAM IMPACT
More From Impact
Senco Gold & Diamonds Launches ‘Elements of Nature’ Campaign Featuring Kiara Advani
BY TEAM IMPACT
More From Impact
Tata Tea Gold and Monks Launch #BanglarShilpiShojjitoPujo Campaign for Durga Puja
BY TEAM IMPACT
More From Impact
Prime Video Announces Global Premiere of ‘Two Much with Kajol and Twinkle’ on 25 Sept
BY TEAM IMPACT
More From Impact
Haier India partners with Asia Cup 2025 as Associate Gold Sponsor
BY TEAM IMPACT
More From Impact
MobiKwik marks Rakhi with digital gold gifting in #TraditionSeHatke campaign
BY TEAM IMPACT
IMPACT Stories
How Malayalam ads redefined jewellery advertising over time
BY Antora Chakraborty
Creative Zone
Ads In Focus
BY Anushka Sengupta
More From Impact
Golden Bullet's ad with Manu Bhaker spotlights the power of the right tools
BY TEAM IMPACT
More From Impact
ORIGEM Launches ‘Size Matters’ Campaign to Promote Larger Lab-Grown Diamonds
BY TEAM IMPACT
More From Impact
McDonald’s India Launches Cab Branding Campaign for ‘The Ranveer Singh Meal’
BY TEAM IMPACT
Cannes Lions 2025
Talented Scores Seven Cannes Lions Shortlists for Britannia Industries Campaigns
BY TEAM IMPACT
Cannes Lions 2025
Creativity and Data Can’t Thrive Alone: Vikram Pandey on Judging at Cannes Lions 2025
BY Yash Bhatia
Creative Zone
Hall of Fame: Best Ads of May 2025
BY Anushka Sengupta
More From Impact
Canara Bank Launches 'Safe Hai, Toh Sahi Hai' Campaign Promoting FD Security
BY TEAM IMPACT
More From Impact
Adani Group Sweeps Four Golds at IAA Olive Crown Awards 2025
BY TEAM IMPACT
More From Impact
BeeYoung Triumphs at European Beer Challenge™ 2025 with Gold and Silver Medals
BY TEAM IMPACT
More From Impact
Muthoot FinCorp Wins Superbrand 2025 Title
BY TEAM IMPACT
More From Impact
Montreux Festival 2025 Opens for Entries in Advertising, Media, and Digital
BY TEAM IMPACT
More From Impact
Parachute Advansed Gold's Holi Campaign Combines Fun, Music & Hair Care for 2025
BY TEAM IMPACT

TOP STORY

Caution: Brands Fighting Ahead

From Veeba’s subtle swipe at Maggi to Philips’ legal jab at Bombay Shaving Co., comparative ads push boundaries, testing how far brands can go

The Rebel Recipe

‘Creative work now brings least revenue’

NEWS LETTER

Subscribe for our news letter

E - PAPER


  • CURRENT

  • LAST WEEK

Subscribe To Impact Online

BUY IMPACT ONLINE

IMPACT SPECIAL ISSUES


  • Suniel shetty takes the Spotlight

  • Miked Up for Goafest

  • Get Set Goaaa!

  • Anupriya Acharya Tops the IMPACT 50 Most Influenti

  • Advertising Turbocharged

  • A Toast to creativity

  • GOAing towards tech-lead creativity

  • REDISCOVERING ONESELF

  • 50 MOST INFLUENTIAL WOMEN LIST 2022

  • BACK WITH A BANG!

  • Your Best Coffee Ever

  • PR Commune Magazine June-July 2022

  • 13th-ANNIVERSARY-SPECIAL

  • PR Commune Magazine April 2022

VIDEO GALLERY VIEW MORE

Eileen Ooi and Monaz Todywalla of PHD speak to Neeta Nair of Impact Magazine