Senco Gold & Diamonds has launched its ‘Bangle Utsav’ campaign along with special offers for Poila Baishakh and Akshaya Tritiya. The collection features over 10,000 bangle designs starting at ₹30,000, with making charges beginning at 6%.
The company, which has over 200 outlets across India and a legacy of more than 85 years, said the campaign coincides with the festive period, traditionally considered auspicious for gold purchases. It also acknowledged the role of karigars involved in filigree, nakshi engraving and diamond setting.
The campaign is built around two parallel narratives told through the visual language of hands. One follows a young woman whose hands reflect exploration and expression, while the other focuses on a young man balancing routine and ambition. The communication centres on the theme 'Meri Zindagi Mere Haathon Mein,' which means 'My Life Is In My Own Hands.'
Commenting on the launch, Joita Sen, Director & Head of Marketing & Design, Senco Gold & Diamonds said, “We are proud to present an expansive collection of over 10,000 bangle designs, including a special festive launch of 500 new designs this season. Through this collection, we aim to celebrate empowerment—while destiny may not always be in our control, we can choose how we express ourselves. Our smart, modern, and sleek bangles are designed to adorn every hand with confidence and individuality, every single day.”
Suvankar Sen, MD & CEO, Senco Gold & Diamonds added, “In this year’s Bangle Utsav, we are proud to introduce an extensive collection of designs comprising bangles, bracelets, charms, chur, bala, pola, and shakha—crafted in gold, diamond, and platinum. With a starting price point of just ₹30,000, the collection has been thoughtfully designed to cater to every budget and aesthetic, seamlessly blending heritage with contemporary elegance. At Senco Gold & Diamonds, we remain committed to honouring the richness of traditional craftsmanship while redefining modern luxury—because every piece we create is not merely jewellery, but a legacy in the making.”
The offers, valid from 05 April to 19 April, 2026, include up to ₹10,000 off per 10 grams on gold jewellery purchases, 0% deduction on old gold exchange, up to 75% off on making charges for diamond jewellery, up to 20% off on diamond value, and up to 15% off on making charges for platinum jewellery. Customers using SBI credit cards during this period can avail additional discounts of up to ₹7,500 per card.
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