Senco Gold & Diamonds has launched a new jewellery collection and campaign titled 'Elements of Nature', featuring brand ambassador Kiara Advani.
The collection is inspired by forms found in nature, including waves, lava, constellations, and forest vegetation. These elements have been interpreted into jewellery pieces crafted in gold, diamonds, and polki by Senco’s artisans.
According to the company, the designs aim to represent both strength and elegance, drawing a connection between natural forms and the individuals who wear them.
Kiara Advani fronts the campaign, which marks another collaboration between the actor and the jewellery brand.
Ms. Joita Sen, Director and Head of Marketing & Designs, Senco Gold & Diamonds, said: “With ‘Elements of Nature,’ we wanted to tell a story that is as timeless as the earth itself. At Senco, we have always believed that jewellery is not just an ornament but a narrative — and through this campaign, we bring alive the poetry of nature with the unmatched karigari of our artisans. Each design is a story of detail and devotion, reflecting the brand’s heritage of craftsmanship. As a brand, we have mastered the art of storytelling, and this collection is our way of weaving together inspiration, tradition, and modernity. Designed for the diverse brides of India, ‘Elements of Nature’ is not just for the wedding day, but for every celebration and auspicious moment of her journey. What makes Senco truly unique is our ability to offer exclusivity across a wide range of price points, ensuring every woman finds a piece that is aspirational, yet deeply personal.”
Senco Gold & Diamonds has been in operation for over 85 years and is known for its handcrafted jewellery.
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