Senco Gold & Diamonds has launched a curated jewellery collection to mark Gudi Padwa, tapping into the tradition of purchasing gold during the auspicious festival.
The range blends Maharashtrian heritage with contemporary design, featuring classic pieces such as nath and thushi alongside gold necklaces, mangalsutra-inspired styles, antique-finish jewellery and modern silhouettes. The collection aims to cater to both festive occasions and everyday wear while retaining cultural significance.
Speaking on the occasion, Joita Sen, Director and Head of Marketing and Design at Senco Gold & Diamonds, said, “Gudi Padwa marks an auspicious new beginning filled with hope, prosperity and positive energy. At Senco, we believe in celebrating these moments with jewellery that carries both tradition and meaning. Our designs are created to be part of life’s important milestones, reflecting timeless craftsmanship and evolving sensibilities. This year, with our special festive offers, we invite customers to welcome the new year with a truly auspicious and Mangalmay Prarambh.”
As part of the celebrations, the brand is offering limited-period discounts along with additional concessions on diamond value.
All pieces are BIS hallmarked and carry IAGES certification, underscoring the brand’s focus on quality, transparency and ethical sourcing. The collection is available across Senco stores nationwide and on its online platform.
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