HOMEFOIL, the kitchen essentials brand from LSKB Aluminium Foils, has launched a new campaign featuring brand ambassador Kareena Kapoor Khan.
Produced by Dharma 2.0 and directed by Punit Malhotra, the campaign comprises two television commercials aimed at positioning food wrapping as a premium, reliable and food-safe category.
The first film features HOMEFOIL Golden 2-in-1 Paper & Aluminium Foil and uses humour to highlight its oil and moisture resistance.
The second film uses a jingle-led format to showcase the brand’s Golden Embossed Aluminium Foil and its role in keeping food fresh, hygienic and convenient to pack.
Sharing his thoughts on the launch of the campaign, Kunal Bajaj, Promoter, Jupiter Group, said: “Though conscious and patient consumerism is growing, food packaging still has a blind spot in Indian homes. Packaging plays a crucial role in maintaining health, freshness of the food, hygiene and this campaign aims to reinforce the fact that HOMEFOIL is leading the golden embossed foil category in India, providing a premium feel to seemingly ordinary food. We have tapped into the growing visibility and popularity of Bollywood icon Kareena Kapoor Khan for the second time to bring that idea alive.”
Expressing his thoughts on the campaign, Lakshay Singhal, Director of LSKB Aluminium Foils, said: Our focus has always been on developing products that solve real everyday kitchen challenges through thoughtful innovation. With our Golden Embossed Aluminium Foil and Golden 2-in-1 Paper & Aluminium Foil, we are redefining everyday food wrapping by combining convenience, food safety and premium quality. Through this campaign, we want consumers to recognise that the journey to safer, fresher food begins with the products they use to wrap and preserve it. At LSKB, our promise is simple what is printed on the pack is exactly what the consumer receives. We hope this campaign encourages Indian households to make informed choices and place greater importance on trusted, quality food wrapping solutions.
This marks the second collaboration between HOMEFOIL and Kapoor Khan. The campaign will run across television, digital, social media and outdoor platforms, with the tagline ‘Wrap Karo Unwrap Karo’.
