KT Kids, a children’s personal hair care brand in India, has launched a new national TV commercial featuring its brand ambassador, Kareena Kapoor Khan. The campaign focuses on the relationship between a mother and child, highlighting moments from day-to-day parenting.
The TVC presents Kareena Kapoor Khan in a narrative centred on modern motherhood. The film aims to reflect natural parenting interactions such as bath time routines and shared family moments, while placing the brand within those scenes.
KT Kids has positioned the campaign under the theme 'A Mother’s Trusted Choice,' referencing its focus on gentle and science-based product formulations designed for children’s hair care. The commercial additionally includes glimpses of the brand’s product range including shampoos and conditioners.
The film is shot with a soft visual style to evoke emotional resonance and align with the brand’s communication around safety and care in children's grooming products.
Kareena Kapoor Khan shared, “This campaign truly resonated with me as a mother. It beautifully captures the real, everyday moments that every parent experiences the messy, the fun, and the magical. KT Kids makes those moments easier, giving parents the confidence to care for their children with love and without compromise.”
Dhruv Sayani, Founder, KT Kids, said, “With this TVC, we wanted to celebrate the raw, real side of motherhood: the laughter, the mess, and the magic. Kareena’s warmth and authenticity made the story come alive in a way that every parent can relate to. At KT Kids, our mission has always been to create products that parents can trust, knowing they’re giving their children the safest and gentlest care possible.”
