HSBC India has unveiled its latest campaign featuring Bollywood actor Kareena Kapoor Khan, highlighting the bank’s enhanced HSBC Premier proposition. The enhancements are presented in a 60-second commercial film, aimed at addressing the evolving wealth, health, travel, and international banking needs of affluent and globally mobile Indians.
The enhanced HSBC Premier focuses on four key areas identified by the bank as priorities for modern, globally-minded Indian customers: wealth, health, travel, and international services. According to HSBC, the offering includes wealth management, health privileges, international banking connectivity, and travel-related benefits, intended to support customers in managing and enjoying their wealth while prioritizing well-being.
The campaign demonstrates access to investment opportunities in India and overseas, healthcare services, and other privileges across time zones. HSBC stated that the campaign combines Kareena Kapoor Khan’s profile with the bank’s global expertise to connect with affluent Indians seeking comprehensive financial solutions.
Watch the campaign here:
Commenting on the campaign and the enhanced HSBC Premier, Sandeep Batra, Head of International Wealth and Premier Banking, HSBC India, said, “Our campaign celebrates the aspirations and journeys of affluent, internationally minded Indians. These individuals seek a balance between accelerating their wealth and prioritizing their health and well-being. They are global citizens who require seamless solutions that cater to their unique needs. HSBC Premier is more than just a bank account—it’s a trusted partner that supports our customers at every stage of their journey. With an expansive array of offerings, we are strategically positioned to help our customers grow, protect, and enjoy their wealth for generations. This campaign reinforces our commitment to being the preferred international financial partner for affluent Indians.”
The campaign is launched with a 60-second commercial featuring Kareena Kapoor Khan, portraying her life as an actor, fitness enthusiast, traveler, and mother. The film emphasizes the importance of a banking partner that accommodates a dynamic lifestyle.
Bollywood actor Kareena Kapoor Khan commented on the association, “I’m thrilled to partner with HSBC India for enhanced Premier, which truly resonates with the evolving aspirations of today’s globally connected Indians. As someone who juggles multiple roles—be it as an actor, a mother, or a traveler—I understand the importance of having a trusted partner that goes beyond the ordinary. HSBC Premier isn’t just a bank account; it’s a gateway to opportunities, experiences, and solutions that empower you to live life to the fullest. This association beautifully captures the essence of what it means to have a partner for someone like me that understands your dynamic lifestyle and helps you achieve your goals, no matter where life takes you.”
In the film, Kareena questions why a bank account should function as 'just a bank account' when her life is more multifaceted. She emphasizes the need for a partner who can identify wealth opportunities in India and globally, provide seamless international banking services, offer travel rewards and wellness experiences, and grant access to global events. The film concludes with the tagline, “When there’s so much more to us, we deserve more than just a bank account. HSBC Premier—more than just a bank account.”
HSBC first introduced its Premier banking services in India 25 years ago. According to the bank, the enhanced HSBC Premier offering reflects a continuation of its efforts to meet the needs of affluent and high-net-worth customers in India and internationally.
