Tata CLiQ Luxury has partnered with HSBC India to launch the HSBC Luxe Avenue, a curated online boutique featuring luxury brands available on the platform. The initiative combines high-end online retail with global banking, with the companies positioning it around trust, curation, and digital innovation. HSBC Luxe Avenue offers access to luxury brands and trend reports on the platform, while HSBC cardholders receive additional privileges.
The boutique features brands across fashion, beauty, and home, aimed at Indian consumers seeking both access and exclusivity. With India’s luxury market expanding, the HSBC Luxe Avenue is presented as catering to a generation of discerning, tech-savvy, and globally aware consumers, with the companies framing it as part of a broader redefinition of luxury in a digital context.
For HSBC Premier Credit and Debit and HSBC Taj Credit Cardholders, the boutique unlocks exclusive privileges such as early access to new launches, dedicated digital concierge service, and more. Additionally, cardholders can earn exclusive reward points on luxury purchases above a certain amount, subject to T&C.
Gopal Asthana, Chief Executive Officer, Tata CLiQ Luxury, said, “The HSBC Luxe Avenue on Tata CLiQ Luxury is a new boutique that has been conceptualized to create a distinct and elevated space, bringing together all the luxury brands on the platform in one space. Housed separately on the platform, the boutique also offers tailored services, and a high-touch experience that aligns with the refined expectations of today’s luxury shopper. HSBC, with its global expertise in premium banking and deep understanding of affluent clients, perfectly complements our vision of enabling a seamless and sophisticated online luxury shopping experience. This partnership reflects a natural synergy between luxury retail and premium financial services, coming together to serve the aspirations of the well-travelled, value-conscious Indian consumer.”
Sandeep Batra, Head of International Wealth and Premier Banking, HSBC India, said, “At HSBC, our focus has always been on creating meaningful and enriching experiences for our customers—experiences that resonate with their aspirations and complement their lifestyles. The launch of HSBC Luxe Avenue, in collaboration with Tata CLiQ Luxury, is a reflection of this commitment. By bringing together HSBC’s global expertise in wealth and premier banking with Tata CLiQ Luxury’s exceptional portfolio of luxury brands, we’re setting a new benchmark in luxury shopping. This partnership is about more than just access to world-class brands; it’s about offering our clients bespoke privileges, personalized services, and a seamless journey into the world of luxury. It’s our way of ensuring that every interaction with HSBC is not just valuable but truly exceptional.”
