Tata CLiQ Luxury has launched a new luxury compilation titled Thinking Beyond the Cart: Elevating Luxury E-Commerce, which explores emerging trends in the luxury industry for 2025 and beyond. The compilation was unveiled at The Luxe Life: Edition 4 event, providing a deep dive into the impact of the internet economy on the luxury landscape and offering valuable insights into modern consumer behaviours—what they are buying, how they are consuming, and how they are living.
Since 2021, Tata CLiQ Luxury has examined the evolution of luxury in India through its annual thought leadership platform, The Luxe Life. Following the success of the first three editions, India’s premier luxury lifestyle platform is back with The Luxe Life: Edition 4, which focuses on the future of luxury. The launch includes the Thinking Beyond the Cart digital compilation, featuring 13 macro trends, insights from 36 industry experts, and 103 influential voices shaping today’s luxury sector.
Fuelled by the purchasing power of mature millennials and the growing Gen-Z demographic, the digital economy is reshaping how, when, and why consumers engage with brands. Reflecting these changes, the theme of the compilation—From E-Commerce to Exceptional Commerce—anchors an exploration of the bold consumer shifts and innovations transforming the industry. The compilation delves into the rise of democratised luxury, key growth drivers, and how cultural and technological changes are shaping the future.
The luxury compilation features perspectives from renowned global thought leaders across various sectors, including fashion, automotive, business, hospitality, beauty, and more.
The Luxe Life: Edition 4 event was co-partnered by Diageo India and The Quorum and featured a panel discussion titled Gen Z to Gen Grey: The Who, What & Why of Adding to Cart. Panellists included Santosh Iyer, Managing Director of Mercedes-Benz India; Nikhil Mehra, co-founder of Shantnu & Nikhil; Kadambari Lakhani, CEO and Director of Baccarose Perfumes and Beauty Products Pvt. Ltd.; and Pernia Qureshi, Fashion Entrepreneur. The panel was moderated by Nonita Kalra, Editor-in-Chief of Tata CLiQ Luxury.
The event also featured a fireside chat with Twinkle Khanna, actor-turned-author, entrepreneur, and columnist, on Luxury 3.0: The Intersection of Style, Sustainability & Storytelling, moderated by Simone Singh, actor, talk show host, and writer. The event concluded with the grand digital unveiling of the compilation.
Commenting on the launch, Gopal Asthana, Chief Executive Officer of Tata CLiQ Luxury, said, “The Luxe Life is Tata CLiQ Luxury's flagship IP that offers an ongoing review of India’s ever-evolving luxury landscape. With each edition, we champion new ideas & trends and celebrate India's thought-provoking voices. The concept of luxury in India is remarkably diverse, influenced by a blend of demographics, socio-cultural nuances, and the digital evolution. There is a growing emphasis on experiences and the luxury of time over mere possessions, making India a uniquely competitive market for luxury brands. The compilation, Thinking Beyond the Cart: Elevating Luxury E-Commerce, reflects this transformative journey that captures the pulse of a rapidly evolving luxury industry where digital innovation intersects with the aspirations of modern consumers in addition to how technology and cultural values are shaping trends. At Tata CLiQ Luxury, we offer a curated range of premium and luxury brands across a wide range of categories along with a seamless online luxury shopping experience. We are committed to fostering exceptional commerce that not only meets but anticipates the needs of today’s luxury consumer.”
Bhanu Gupta, VP of Luxury and Super Premium at Diageo India, said, “We are proud to partner with Tata CLiQ Luxury for The Luxe Life: Edition 4, redefining new codes of luxury for the next generation. On display at The Luxe Life event, The Singleton Social x Nicobar collection embodies The Single Moment—intimate experiences that define true luxury. This collection brings together design, culture, and modern luxury, drawing inspiration from the special and unhurried moments in life that invite us to immerse in The Single Moment. Meticulously crafted, the collection enhances the natural beauty of its surroundings, creating a perfect setting for meaningful moments. It’s a toast to modern indulgence, where connections deepen, conversations flow, and every moment is savoured with warmth and presence.”
Vivek Narain, Founder & CEO of The Quorum, said, “We started The Quorum with the intent of becoming a platform that encourages thought-provoking conversations, meaningful connections, and the cross-pollination of ideas through cultural exchange. Hosting Tata CLiQ Luxury’s The Luxe Life: Edition 4 event feels like a confluence of all three. Both brands have witnessed the rise of expectations from modern Indian customers, who not only have nuanced tastes and affinities but also value the story and experience behind the products they consume. It’s a privilege to launch Tata CLiQ Luxury’s digital compilation, Thinking Beyond the Cart: Elevating Luxury E-Commerce, at our club.”
This luxury compilation was authored by business journalist and editor Abhilasha Khaitan, alongside the Tata CLiQ Luxury team. It includes interviews with the founders and CEOs of brands like American Express, Bvlgari, Cartier, Forest Essentials, Good Earth, Mercedes-Benz, Richemont, Swarovski, VegNonVeg, and more.
The first three editions of The Luxe Life explored insightful conversations and featured films from global tastemakers and luxury insiders. The first edition, held in July 2021, focused on decoding the new ideas and themes driving Luxury with Purpose across various sectors. The second edition, in March 2022, was a five-day digital film and shopping festival with the theme #visionforfuture. The third edition, held in January 2023 at The Taj Mahal Palace, Mumbai, brought together luxury thought leaders to discuss the future of luxury and slow commerce through the lenses of technology, sustainability, and innovation.
