Spotify has launched a new marketing campaign in India featuring Kareena Kapoor Khan and Saif Ali Khan. The campaign focuses on personalisation, a core aspect of Spotify’s platform, and aims to highlight the platform’s recommendation features.
Titled 'Spotify gets you', the campaign comprises three advertisements that use light humour to explore the idea that Spotify can sometimes understand a listener’s preferences better than their partner.
The ads feature three Spotify functions — Daylists, Spotify Mixes, and Song Radio — aiming to raise awareness and encourage use of these tools by demonstrating how they reflect individual listening habits and changing moods.
The campaign was released over the weekend and is being promoted across various digital and social media platforms.
