Spotify has launched a new campaign across four languages — Hindi, Tamil, Telugu, and Malayalam — highlighting the role of music during daily commutes.
The campaign centres around the question, “Toh aaj raaste mein kya suna?”, aiming to reflect how everyday sounds such as a horn, a ringtone, or a conversation can trigger a musical response among listeners. The campaign has been conceptualized by Leo India.
Featuring four advertisements, the campaign includes common modes of transport in India: bus, autorickshaw, metro, and car.
The first two advertisement films can be viewed here:
Neha Ahuja, Director and Head of Marketing, Spotify India, said, “Music has the unique power to elevate the everyday. With our latest campaign, we’re showcasing how Spotify transforms routine commutes into joyful escapes—turning travel time into meaningful listening moments that move people emotionally and mentally.”
