myTrident, the home décor brand from the Trident Group, has launched a new festive campaign through a 3D out-of-home (OOH) activation featuring brand ambassador Kareena Kapoor Khan. The billboards are currently live across main junctions in 15 cities including Ludhiana, Amritsar, Delhi, Mumbai, Bengaluru, and Bhopal.
The campaign includes 3D billboards displaying myTrident’s product collections and aims to engage consumers through visual installations. Locations such as the NH8 Ambience Mall in Gurgaon feature one of the larger displays.
By positioning these billboards in high-traffic urban locations, myTrident is aiming to increase brand visibility during the festive shopping period. The OOH activity targets both metro and Tier-1 markets to ensure reach across densely populated zones.
Speaking on the launch, Rajneesh Bhatia, CEO, myTrident, said, “Festive seasons in India are not only moments of celebration but also occasions of significant consumer decision-making around home and lifestyle upgrades. Our 3D OOH campaign with Kareena Kapoor Khan is a strategic investment in brand visibility, by placing myTrident at the heart of high-footfall urban touchpoints, we are strengthening both top-of-mind recall and long-term brand equity, while inspiring consumers to reimagine their homes with elegance and comfort.”
The OOH rollout forms part of a wider 360-degree festive campaign covering digital, television, and print media aimed at reinforcing brand awareness ahead of the upcoming season.
