Thermocool Home Appliances, a well-known name in India’s consumer durables segment, has announced the appointment of Bollywood actor Saif Ali Khan as the brand ambassador for its Cooler division. In this role, Khan will represent the company’s vision of offering comfort and style through its range of cooling products.
As part of the association, Saif Ali Khan will represent Thermocool’s portfolio of cooling products, including desert air coolers, room coolers, and portable coolers. The partnership is expected to be reflected in upcoming consumer promotions, digital campaigns, and select brand activations. According to the company, the collaboration aims to strengthen its outreach to customers across the country, particularly during the summer season when demand for cooling appliances is high.
Mr. Rajeev Kumar Gupta, Managing Director, Thermocool Home Appliances, added, “This collaboration is a strategic milestone in Thermocool's brand evolution. Saif Ali Khan plays an important role in the minds of the modern Indian consumer who appreciates both utility and style. His partnership brings a renewed energy to our brand communications and restates our commitment to providing cooling solutions that are high-performance, aspirational, and design-centric.”
Mr. Tushar Gupta, Director of Operations, Thermocool Home Appliances, added further, “We are delighted to welcome Saif Ali Khan, whose versatility, charm, and credibility as a performer perfectly embody our core values of our brand. His two-year association with Thermocool will not only enhance our brand’s connection with consumers but also solidify our position as the preferred choice in a highly competitive market. Through this collaboration, we continue to be committed to providing high-quality, innovative, and trendy cooling products that meet the changing demands of today's homes."
Mr. Tanuj Gupta,Director Sales & Marketing, Thermocool Home Appliances, stated, "The consumer of today appreciates functionality as much as aesthetics and looks for products that provide performance without compromise on design. Saif Ali Khan, with his ageless charm, versatile character, and generation-strong connection, embodies the intersection of style and substance perfectly. His credibility and aspirational value make him perfect for our brand philosophy. We believe his association will further strengthen Thermocool’s position as India’s destination brand for efficient, modern cooling solutions that cater to the evolving tastes of contemporary households.”
Thermocool Home Appliances has been present in the Indian consumer durables market with a focus on cooling technology and user-friendly design. Over the years, the company has positioned itself around innovation, quality, and accessibility, making its products a part of households across the country.
With Saif Ali Khan as brand ambassador, Thermocool plans to strengthen its presence in the cooling solutions category. The association will be highlighted through campaigns across media platforms, combining celebrity outreach with the brand’s product portfolio.
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