HEATTECH, one of UNIQLO’s innovations, is a technologically advanced fabric that converts body moisture into heat, keeping people warm and comfortable in cold weather. It has unveiled a campaign with Bollywood actor and brand ambassador Kareena Kapoor Khan.
Set against the tranquil backdrop of a hill station, the campaign film follows the actor as she enjoys a serene winter escape inside a cozy wooden cabin. Surrounded by the quiet charm of nature, she reaches for her new HEATTECH Cashmere thermal.
As the day unfolds, she steps out to join friends by a crackling bonfire, layering her thin yet warm HEATTECH Cashmere thermal with a light PUFFTECH Vest.
Commenting on the campaign launch, Nidhi Rastogi, Marketing Director, UNIQLO India, said, “HEATTECH has been a winter favorite amongst our customers, globally. With the newly launched HEATTECH Cashmere Blend, we are redefining what warmth feels like. Combining innovative technology with the luxurious softness of cashmere. This campaign showcases the effortless comfort and sophistication that HEATTECH brings to winter dressing and travel. Kareena perfectly embodies the LifeWear values of authenticity and timelessness through this campaign.”
The 30-second film will be available across multiple channels, including digital platforms, print, outdoor advertising, and in-store displays. The HEATTECH Collection is now available at all UNIQLO stores and online at UNIQLO.com.
