MOMS Outdoor, the specialised out-of-home (OOH) advertising division of Madison World, has been awarded the outdoor advertising mandate for the Association of Mutual Funds in India (AMFI).
The appointment comes as AMFI concludes its ongoing media agency review, which began in April and is estimated to be worth around ₹300 crore.
As part of the review process, AMFI had shortlisted Lodestar UM, OMD India, Madison World and WPP Media for its media mandate. Earlier on the same day, Lodestar UM, part of Omnicom Media Group India, was awarded AMFI’s integrated media mandate.
The OOH win strengthens MOMS Outdoor’s presence in the financial services category and adds a significant industry body to its client portfolio.
The mandate was previously handled by Dentsu, which managed AMFI’s integrated media planning and buying duties for more than a decade across television, print, radio, digital and emerging platforms.
The latest appointments mark a major shift in AMFI’s media partnerships as it looks to drive awareness and investor education initiatives across multiple channels.
