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Mondelez India has introduced a luxurious new range of signature pralines under the brand Studio creations by Cadbury. This significant launch, the company's first in over five years, merges artistry with premium chocolate gifting. The collection caters to sophisticated consumers with three unique flavours: Gianduja, Brownie Aux Noix, and Chocolat A L’Orange. Each praline is meticulously crafted and beautifully presented in a jewel-toned box, designed to elevate the gifting experience.
Nitin Saini, Vice President of Marketing at Mondelez India, expressed, “With Studio creations by Cadbury, we’ve reimagined gifting as a tasteful and refined gesture. It’s not just about the chocolates—it’s about the thought and care that goes into choosing something truly special for someone important.” He noted the brand's commitment to enhancing its premium portfolio, which is growing faster than the overall chocolate market in India.
The launch features popular brand ambassadors Kareena Kapoor Khan and Saif Ali Khan, who stated, “We’re so excited to join the Cadbury family and be a part of this incredible new launch, Studio creations by Cadbury. This is more than just chocolates—it’s about giving a gift that feels special, refined, and thoughtful.”
Sukesh Nayak, Chief Creative Officer at Ogilvy India, highlighted the unique appeal of the new range: "What stands out is how different and classy it looks and feels amongst all its competition." The marketing campaign aims to capture the attention of discerning consumers seeking high-quality gifting options.
Shekhar Banerjee, Chief Client Officer & Office Head at Wavemaker India, elaborated on the campaign's strategic approach: “Our strategy centres on launching a premium gifting brand optimised for omnichannel growth.” The campaign focuses on audience segmentation and leveraging retail partnerships to maximise impact.
Phil Dall, Executive Creative Director at Design Bridge and Partners, remarked on the ongoing collaboration with Mondelez: “Studio creations by Cadbury represents the next evolution in our long-standing partnership with Mondelez. It’s about more than gifting—it's about crafting moments of connection through artistry and indulgence.”
Mondelez India continues to elevate the chocolate gifting experience with Studio creations by Cadbury, positioning itself as a frontrunner in the premium chocolate sector. This launch exemplifies the brand's dedication to innovation and artistry, offering consumers an exceptional gifting option that resonates with refined tastes.
