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IMPACT Stories
Ad Lib or Ad Break? Brands Steal the Spotlight at Concerts
BY Yash Bhatia
Spotlight
'Great brands are built through audacious work'
BY Yash Bhatia
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Cadbury Dairy Milk launches ‘Learners’ Pack’ to celebrate  India’s linguistic diversity
BY TEAM IMPACT
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Ogilvy India bags 2 more shortlists at Cannes Lions 2025
BY TEAM IMPACT
Creative Zone
IMPACT Ads Hall of Fame: March
BY Anushka Sengupta
Creative Zone
RAD ADS OF THE WEEK
BY Anushka Sengupta
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Neeraj Bassi, Chief Growth Officer of Cheil quits, likely to join Ogilvy
BY NEETA NAIR
Creative Zone
IMPACT Ads Hall of Fame: February
BY Aryan Khanna
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5Star's back on a mission to destroy Valentine's Day, weapon of choice? Uncles!
BY TEAM IMPACT
Creative Zone
RAD ADS OF THE WEEK
BY Aryan Khanna
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Tista Sen Launches New Creative Venture
BY TEAM IMPACT
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Cadbury 5 Star’s New Campaign Aims to "Make AI Mediocre Again"
BY TEAM IMPACT
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Mondelez India Unveils Luxury Gifting with Cadbury Studio Creations
BY TEAM IMPACT
FROM THE AD-LAND
Tohfa, Tohfa, Tohfa!
BY Mansi Sharma
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Cadbury Celebrations is CreatingMemoriesNeverClicked this Rakhi
BY TEAM IMPACT
Creative Zone
RAD ADS OF THE WEEK
BY Aryan Khanna
Creative Zone
RAD ADS OF THE WEEK
BY Aryan Khanna
Creative Zone
LATEST AD CAMPAIGNS
BY Anupama Sajeet
Creative Zone
LATEST AD CAMPAIGNS
BY PRANAB JYOTI BHUYAN
Creative Zone
LATEST AD CAMPAIGNS
BY PRANAB JYOTI BHUYAN

TOP STORY

Caution: Brands Fighting Ahead

From Veeba’s subtle swipe at Maggi to Philips’ legal jab at Bombay Shaving Co., comparative ads push boundaries, testing how far brands can go

The Rebel Recipe

‘Creative work now brings least revenue’

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Eileen Ooi and Monaz Todywalla of PHD speak to Neeta Nair of Impact Magazine