Motilal Oswal Mutual Fund has unveiled an Independence Day campaign that honours India’s pursuit of freedom while drawing a parallel to the increasingly important journey towards self-reliance and financial independence.
The film captures a warm exchange between a retired brigadier grandfather and his 20-something grandson. As they reminisce over their family legacy of freedom fighters and soldiers, the conversation shifts to the challenges of the present generation – staying relevant in the age of AI, fulfilling dreams despite the rising cost of living, and securing financial independence.
Watch the film here:
Through warmth, humour, and heart-touching wisdom, the grandfather passes on not just potent advice, but also a plan for the future – Systematic Investment Plans (SIPs) – reminding all that while the meaning of freedom may evolve, the pursuit to achieve it remains timeless.
The campaign draws on themes of pride, nostalgia, and inspiration, aiming to link the values that shaped the nation with principles that can inform an individual’s financial decisions.
“Independence is multi-dimensional,” said Sandeep Walunj, Group Chief Marketing Officer, Motilal Oswal Financial Services. “For our ancestors, the meaning of independence was different, and for today’s youth, it remains equally relevant, but now it’s about achieving personal and financial freedom. This campaign is our tribute to the ongoing human pursuit of freedom and a salute to those who plan their goals with determination, discipline, and self-reliance.”
Aditya Singh, Marketing Lead, Motilal Oswal Asset Management Company, added: “This campaign reinforces that freedom is not a one-time milestone, but an ongoing journey. Every generation faces its own challenges, and each needs the right tools to address them. With a disciplined mindset, planning, and smart investing, we can work towards our own version of independence – whether personal or financial.”
The Independence Day campaign is part of Motilal Oswal Mutual Fund’s ongoing efforts to promote investor awareness, highlighting its approach of using research-based strategies, structured processes, and an emphasis on long-term growth.
