India’s leading electric bicycle brand, EMotorad, has launched an exciting new ad film featuring cricket legend MS Dhoni and filmmaker Sandeep Reddy Vanga in his debut on-screen appearance. The campaign, created by the creative agency One Hand Clap, builds on last year’s viral success, where Dhoni enthralled audiences with his rendition of “Bole Jo Koyal.”
The latest ad combines Dhoni’s star power with Vanga’s raw intensity, blending action with light-hearted humour. Their dynamic chemistry keeps viewers engaged while subtly highlighting the brand’s electric bicycles. Vanga’s on-screen debut adds authenticity, and his interplay with Dhoni creates engaging moments. The film’s energetic execution offers a fresh take on modern mobility.
Speaking about the campaign, MS Dhoni commented, “Shooting this ad was a lot of fun, and I'm always excited to try out new things with EMotorad. Sharing the screen with Sandeep Reddy Vanga has been a whole new experience and we hope our fans enjoy it as much as we did shooting it. EMotorad has been a game-changer and I'm proud to share this journey with them."
Aakash Shah, Co-Founder of One Hand Clap, shared, “MS Dhoni has just understood the assignment each time. He’s showing trust and letting us run wild with our ideas.”
Kunal Gupta, Co-Founder and CEO of EMotorad, added, “For most brands, marketing is usually about numbers and data - while they hold a big chunk of decision making, we have always followed our gut first. There are moments we take leaps of faith and our new campaign has been nothing short of this. Today, EMotorad stands for perfection - be it our innovation, technology, and marketing - we’re proud to create content that reflects our synergy.”
With bold initiatives like this, EMotorad aims to foster deeper connections with its audience while solidifying its position in the electric cycle segment. One Hand Clap continues to be a driving force behind impactful storytelling, transforming EMotorad’s vision into compelling narratives that leave a lasting impression.
Naveed Manakkodan, Co-Founder of One Hand Clap, added, “As a creative agency, it’s always good to leave a mark with your campaign during IPL. It’s a pilgrimage we’ll want to visit every year.”
One Hand Clap continues to establish itself as a trailblazing creative agency, valuing authentic storytelling over conventional marketing techniques. Founded by Aakash Shah and Naveed Manakkodan, One Hand Clap is on a mission to build teams with a deep understanding of internet culture to create meaningful campaigns for both India’s new-age and legacy brands.
For reference, here is the video campaign link: Watch the Campaign
