Mudramax has announced the appointment of Atrayee Chakraborty as Senior Vice President – Strategy. In this role, she will lead strategic media planning grounded in human behaviour and innovation, and will report to Navin Kathuria, Executive Vice President at the agency.
Chakraborty brings over two decades of experience across India and international markets, with expertise in data-led media, planning transformation and integrated strategy. Before joining Mudramax, she served as Knowledge and Strategy Partner at Lodestar UM where she developed future-focused planning frameworks. Her past roles include Vice President at Essence Mediacom and Regional Head of Media, APAC, at Red Fuse Communications, where she worked on brands including Colgate-Palmolive and several digital-first disruptors.
Speaking on the appointment, Navin Kathuria, Executive Vice President, Mudramax said, “We are thrilled to have Atrayee join us. Her expertise will bring immense value as we strengthen our strategic media capabilities, focusing on data and tech driven next-gen media solutions. Her experience in India and International markets will help the agency and our clients unlock new growth avenues by creating experiences that don’t just reach audiences but engage deeply, inspire action and deliver impactful results.”
On taking up the role, Atrayee Chakraborty said, “This role feels almost tailor-made for what I truly love doing – blending creativity with strategy to unlock client growth. The vision shared by Navin and the leadership team resonated deeply with me. I’m excited to collaborate across our integrated ecosystem and help take Mudramax to its next big leap of growth. Mudramax’s agility, collaborative spirit, and integrated creative-media structure give us a unique edge in the market – and I’m looking forward to amplifying that advantage.”
Outside her corporate career, Chakraborty is a certified spiritual life coach, the author of 'Soul Compass', and an artist who works with landscape and cosmic themes.
