MuscleBlaze, a sports nutrition brand, today announced the launch of ‘India’s strongest unknowns’, a new flagship content series dedicated to capturing the raw, untold stories of discipline, sacrifice, and relentless pursuit of excellence within the Indian sports ecosystem.
The film series, created by Tonic Worldwide, is conceived as an anthem for the dedicated. The inaugural film, “India’s Fastest Hurdler Ever | Tejas Shirse’s 13.41s National Record” chronicles the arduous journey of 110-meter hurdler Tejas Shirse, detailing the financial pressures, the emotional toll on his family, and the crushing disappointment of repeatedly missing qualification for major events by fractions of a second. By featuring candid interviews with Tejas, his family, and his coach, the film illustrates that true strength is forged in vulnerability and resilience, culminating in his National Record achievement.
“In an era dominated by micro-dramas and 1 sec reels, we made a conscious choice to slow down and deepen the conversation,” said Sudish Balan, Co-founder & Chief Creative Officer, Tonic Worldwide. “The truth is, genuine effort and discipline are not concepts you can capture in a fleeting clip; they require sustained emotional investment. For ‘India’s strongest unknowns’, we committed to cinematic integrity and authenticity. By giving athletes like Tejas Shirse the full 10-minute canvas, we invite audiences not just to watch, but to connect deeply with their journey, their struggles, triumphs, and humanity. Our aim is to not gain views but build profound engagement through lasting trust and a genuine alignment with the MuscleBlaze philosophy.”
The series will feature new releases periodically spotlighting diverse athletes and fitness icons, continuing to build a compelling library of content that validates and motivates the MuscleBlaze community.
