Myntra has announced its campaign for the 23rd edition of the End of Reason Sale (EORS), led by filmmaker and action personality Rohit Shetty. The campaign introduces the Myntra EORS Price Crash as the core value proposition for the season, showcasing offers across 6 million styles and more than 10,000 brands. EORS begins on 5 December, with VIP access available from 4 December.
The teaser released earlier shows Shetty expressing frustration after having “crashed everything possible” in his films and demanding something new. In the campaign films, his search leads to the Myntra EORS Price Crash. With a focus on fashion, beauty and winterwear, the films highlight the sale’s value proposition through Shetty’s humour and action-led persona.
Watch the campaign here:
Speaking about his association with Myntra for the first time, Rohit Shetty said, “This was my first time collaborating with Myntra, and what caught my attention immediately was the idea itself. Taking everyday situations people face and giving them an unexpected, entertaining twist is what the ‘Price Crash’ campaign delivers.”
Speaking on the campaign, Neha Gulati, Senior Director Brand Marketing, Myntra, said, “The End of Reason Sale has consistently delivered unmatched value to customers across India, and this edition strengthens that promise with the Myntra EORS Price Crash. With Rohit Shetty fronting the campaign, we have been able to spotlight the most common wardrobe challenges faced by shoppers in an entertaining yet meaningful way. As one of India’s most awaited shopping events, EORS continues to drive exceptional excitement among customers looking for quality, trends, and value.”
The films draw from situations where wardrobe concerns become exaggerated through Shetty’s signature style. Scenarios involve repeated outfits, shrinking bank balances during the party season and winterwear challenges, each resolved through the EORS Price Crash. In the first film, Shetty’s search for the “biggest crash” ends when an assistant reveals the Myntra Price Crash, prompting him to call the offers “superhit.” Another film features Stylish Sanya navigating multiple parties while her budget declines, with the Price Crash helping her access varied looks affordably. A third film features No Hit Shobhit, repeatedly wearing the same bomber jacket until the Price Crash provides a budget-friendly upgrade. In the Thandi Tanya film, a young woman dependent on her grandmother’s shawl for winter finds accessible winterwear options through the Price Crash.
