Myntra has introduced a new campaign titled ‘Invest in FDs, Father’s Drip’ to mark Father’s Day, offering a humorous take on the typical fashion choices of Indian fathers. The campaign centres on reimagining dad-style, acknowledging its quirks while suggesting subtle upgrades through Myntra’s curated selections.
The campaign is supported by Myntra’s Father’s Day gifting store, which features a wide collection of men’s fashion, accessories, and lifestyle products. The aim is to make gifting easier by offering handpicked options designed to refresh traditional style choices.
Speaking about the campaign, Monalisa Panda, Associate Director - Social Media Marketing, Myntra, said, “This campaign is a celebration of the unique charm and enduring influence that fathers bring to our lives, often in quiet, unconventional ways. With ‘Father’s Drip’, we’ve taken a light-hearted yet thoughtful approach to spotlight their style, which often goes unnoticed. Our dedicated Father’s Day Store offers a wide range of handpicked fashion and lifestyle options to make gifting both meaningful and effortless. Through this film, we aim to bring a smile, spark a moment of connection, and reinforce Myntra’s position as the go-to destination for stylish, trendy, and heartfelt gifting.”
The campaign’s promotional film uses humour and references to vintage style to highlight longstanding fashion habits of Indian dads. The film adopts a retro visual treatment as a nod to what the campaign terms ‘dad drip’.
Jaunty, Director of the film, said, “I had the old school joy of directing this Father’s Day film for Myntra. As a director, it was especially fun to bring the script’s vision to life — playing on how dads often carry the same sense of style for decades. That’s where the retro treatment came from — a visual nod to the timeless ‘dad drip’. And thanks to Myntra, maybe this Father’s Day, that drip’s finally getting an upgrade. I loved building this world — nostalgic, modern, and just the right amount of mad.”
