Myntra will offer consumers access to the complete 180-SKU one8 collection for 18 hours on 18 August, marking 18 years since Virat Kohli’s international debut for India. The collection will be available on Myntra and one8.com from 12pm on 18 August 2026. It is currently available for wishlisting on Myntra. The collection includes footwear, apparel and accessories across three categories: elite performance, training and active lifestyle, for men and women.
Ritesh Mishra, SVP and Head of Category and Revenue, Myntra, said,"Bringing one8 to Myntra to mark 18 years of Virat Kohli's cricket journey is a fitting celebration of our partnership. At a time when we are seeing growing interest in sneakers and sport-led styles on Myntra, one8 brings a distinctive mix of performance, design, and cultural relevance. With Myntra's scale and personalised discovery capabilities, we look forward to taking this collection to a wider audience across the country and further strengthening our sneaker and sportswear portfolio."
Prashant Kohli, one8 Brand Director, said, “Eighteen years back, on 18 August 2008, Virat walked onto the field for the first time. And he’s inspired millions across the world. He has done it before, he has done it consistently, and he will continue doing it. one8 came out of that excellence. We have never made this brand widely available, and that is deliberate. Limited pieces, limited places. And what better day to open it up than the day we celebrate eighteen years of number 18. For eighteen hours, the entire world of one8 lands on Myntra. Performance, training, lifestyle, all of it in one drop, and then it’s gone. When we launched Seam XVIII the first time, it was gone in seven minutes. Let’s see what happens now.”
A key launch is Seam XVIII, a sneaker co-created by Kohli that returns in red and white after selling out within seven minutes of its first release. The range also includes Cover Drive 18 for performance, Boom Rush for training, and the Seam franchise for lifestyle.
The apparel range includes T-shirts, polos, jackets and shorts, while accessories include unisex caps from the Flo family, including Prime Flo, Zen Flo and Ease Flo. The partnership expands Myntra’s sportswear and sneaker portfolio, while one8 co-founder and co-creator Kohli remains involved in the brand’s product development and creative process.
