Myntra Unveils Star-Led Films for 3rd Edition of Birthday Blast

Myntra has launched a new campaign to mark the third edition of its annual Birthday Blast sale, featuring a series of humorous films starring Chunky Pandey, Nora Fatehi, Farhan Akhtar and Anu Malik. Conceptualised by Tilt Brand Solutions, the campaign uses celebrity-led storytelling to communicate the sale’s core message — that Myntra’s birthday celebration is open to everyone.

Across three films, Nora Fatehi, Farhan Akhtar and Anu Malik appear in different settings performing spontaneous birthday-themed acts, while Chunky Pandey appears uninvited in each story to deliver the central message that everyone is invited to Myntra’s Birthday Blast and can receive return gifts on purchases.

Watch the film here:


The campaign coincides with Myntra’s flagship annual shopping event, which will feature more than 6Mn styles from over 23,000 brands across fashion, beauty and lifestyle categories. The Birthday Blast goes live on 28 February, with Myntra Insiders getting early access from 27 February.

The films use humour and relatable celebrity moments to highlight the inclusive nature of the sale and the platform’s focus on customer engagement during its anniversary celebrations.

Speaking about the campaign, Neha Gulati, Senior Director, Brand Marketing, Myntra, said " We are delighted to celebrate nineteen years of putting our customers at the heart of everything we do. Our new star-studded campaign, featuring some of India’s most-loved celebrities, uses humor and high-octane entertainment to set the perfect tone for Myntra’s Birthday Blast. Through these quirky storylines, we aim to deepen our connection with customers across all cohorts and geographies.”

The Myntra Birthday Blast continues to serve as the platform’s annual shopping festival, combining celebrity-led storytelling with large-scale fashion and lifestyle offerings.

Watch the other two films: