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NARS Cosmetics, the globally renowned beauty brand founded by celebrated makeup artist and photographer François Nars, is expanding its retail presence in India with its launch on Nykaa, India’s leading beauty and lifestyle platform. The launch, which commenced on 10th January 2025, will see NARS products available both online and in select Nykaa stores. This strategic partnership reflects NARS' dedication to bringing its iconic product range closer to Indian consumers, ensuring both online accessibility and the opportunity for in-store experiences.
By joining forces with Nykaa, India’s largest omnichannel beauty retailer, NARS aims to solidify its presence in the growing Indian beauty market, meeting the rising demand for premium, high-performance beauty products.
NARS is celebrated worldwide for its bold, bestselling formulas, including cult-favourites like Light Reflecting™ Foundation, Orgasm Blush, Natural Radiant Longwear Foundation, and Radiant Creamy Concealer. These iconic products will now be readily available to Indian beauty enthusiasts through Nykaa’s expansive platform.
Commenting on the partnership, Sanjay Sharma, India Country Head, Shiseido Group, said, “Partnering with Nykaa marks a significant milestone for NARS in India as we continue to expand our reach and strengthen our presence in this dynamic market. This collaboration aligns with our vision of creating meaningful touchpoints for consumers, ensuring greater accessibility to our products and allowing them to discover, experience, and embrace NARS’ artistry-driven approach to beauty. NARS has always been about empowering individuals to express themselves through artistry, and we believe this partnership will inspire and connect with an even broader audience of beauty enthusiasts across India.”
Anchit Nayar, Executive Director and CEO, Nykaa Beauty, added, “At Nykaa, we are committed to bringing the finest beauty brands that resonate with our consumers’ desires for innovation and excellence. NARS, known for its bold artistry and timeless products, is a brand we’ve long admired. We're thrilled to introduce NARS to our platform, confident that it will inspire consumers to embrace their unique beauty and push the boundaries of self-expression.”
With this launch, NARS continues to bring its innovative, rule-breaking beauty solutions to the rapidly evolving Indian beauty scene, empowering consumers to experience the brand’s artistry and excellence in new and exciting ways.
