Navneet Education has launched a Teachers’ Day campaign titled ‘Salute the Tr.’ The initiative, according to the company, is designed to pay tribute to the dedication of teachers who guide and inspire generations. The campaign film opens in a school setting where teachers, puzzled to find their classrooms empty, step out and ask, “Where are the children?” Guided by another teacher, they walk towards the school ground, where rows of students stand silently in discipline. As the teachers watch, the children step forward and, in unison, raise their hands in salute — a symbolic gesture of gratitude and respect.
Watch the ad film:
As informed by the brand, the initiative encourages schools nationwide to consider making saluting teachers a tradition on Teachers’ Day. Navneet has previously marked the occasion with campaigns, but ‘Salute the Tr.’ is described as distinctive for turning appreciation into a participatory gesture led by students.
Speaking on the campaign, Devish Gala, Director of Marketing & Sales, Navneet Education, said: "Teachers are the true architects of our society. With ‘ Salute the Tr.,’ we wanted to create a moment of recognition and respect that every teacher deserves. We hope this inspires schools to adopt this practice and celebrate Teachers’ Day with a gesture that is both simple and deeply meaningful.”
“‘Salute the Tr.’ is a movement that proves actions speak louder than words and turns teacher appreciation into a powerful nationwide gesture of respect. By inspiring millions of students to unite in a heartfelt salute, we make gratitude for teachers visible and unforgettable. Navneet has always stood firmly with teachers, equipping them with the right tools and providing unwavering support to shape generations. This initiative is another step in Navneet’s ongoing commitment to honouring the tireless dedication and transformative impact of teachers across India. Over time, this simple salute can make everyday respect for teachers the norm, just like in other professions. Because in the story of every achiever, there’s always a teacher whose actions made all the difference” - Ravi Sangtani – Co-Founder & CBO, KasperX Marketing
The company stated that it has consistently worked to support teachers and students with various initiatives. ‘Salute the Tr.’ is positioned as one more step in celebrating teachers and the values they bring into society.
