Netflix has unveiled a new campaign film featuring Mumbai Indians players Jasprit Bumrah, Deepak Chahar and Naman Dhir as part of its ongoing partnership with the franchise as the team’s Official Entertainment Partner.
The film, launched under Netflix’s ‘Chill Like A Champion’ campaign, promotes the platform’s latest sports thriller, 'Glory: To Each Their Own'. In the campaign, the players’ intense pre-match huddle is interrupted by actor and comedian Sunil Grover, who appears as their new ‘chill coach’.
View this post on Instagram
Encouraging the players to embrace downtime between matches, Grover shifts the focus from training to binge watching, delivering the line, “Chill karoge tabhi toh kill karoge.” The film also references the viral “I only believe in Jassi bhai” moment, ending with Grover’s tongue-in-cheek sign-off: “I only believe in Netflix, bhai.”
The campaign aims to highlight the balance between the pressures of professional sport and moments of relaxation, positioning Netflix as a source of entertainment for both players and fans beyond the cricket field.
