Nivea has launched its Luminous Even Glow skincare range with a new campaign featuring Parul Gulati, Reem Shaikh and Niki Mehra. The campaign focuses on healthy-looking, even-toned skin and introduces Nivea’s 3D Glow approach, centred on luminosity, hydration and even tone. The range targets concerns including dullness, dark spots, open pores and dehydration.
The products are formulated with Thiamidol, Niacinamide and Aloe Vera. Nivea's patented Thiamidol targets pigmentation by regulating melanin production, while Niacinamide supports skin texture and pore appearance. Aloe Vera provides hydration.
Speaking on the launch, Shweta Dalal, Marketing Director, Nivea India, said, "With the Luminous Even Glow range, we are redefining the pursuit of luminous skin through thoughtfully crafted formulations powered by proven actives such as vitamin C, niacinamide, and NIVEA’s patented Thiamidol. Designed to refine texture, enhance clarity, and deliver lasting hydration, the range works to reveal a visibly more even, radiant complexion over time. Through this campaign, we invite a new generation to embrace a more elevated approach to skincare—one that balances efficacy with indulgence. Parul, Reem, and Niki embody this mindset, bringing authenticity and modern sophistication to this journey.”
The campaign film positions skincare as an ingredient-led and consistent routine, with the three personalities representing individual approaches to skincare. The campaign will run across television, digital and social media, with a focus on Gen Z consumers.
