London-based technology company Nothing has appointed Himanshu Tandon as Vice President of Business for its sub-brand CMF. In this role, he will be responsible for global strategy, growth, and go-to-market execution, with India set to function as a central hub for expansion.
Most recently, Tandon served as Country Head at POCO India (Xiaomi Group).
Carl Pei, CEO, Nothing, said, “We created CMF to address a gap in the mass-market consumer tech segment, which had become predictable, uninspiring, and overly focused on specs at the expense of the user experience. CMF brings innovation and thoughtful design while delivering an uncompromised experience in a segment where shortcuts have been too common. The market response has been overwhelmingly positive, highlighting the brand’s potential. Himanshu’s proven success in the industry, makes him the ideal leader to drive CMF forward. His strategic insight and deep knowledge of the industry will be instrumental in shaping CMF’s next phase of growth.”
Himanshu Tandon, VP of Business of CMF, said: “Nothing has been one of the most exciting and disruptive forces in the tech industry over the last decade, standing out for its design innovation and willingness to challenge the status-quo. What excites me most about CMF is how it has evolved into a brand that genuinely speaks the language of today’s youth. In this role, my goal is to help CMF become a cultural keystone for Gen Z and young consumers worldwide. It’s an incredible opportunity to join a team that thrives on breaking boundaries, and I’m thrilled to begin this next chapter with CMF.”
Tandon brings over eight years of senior leadership experience. His tenure at POCO India saw him lead the brand's operations.
