Nu Republic® has onboarded Bollywood actor Abhay Deol as its brand ambassador and launched its latest innovation: Nu Republic Triphop®, a range of smart backpacks created for music lovers, creators, and urban trendsetters. The announcement is backed by a multi-platform campaign.
As part of the launch, Nu Republic has also released a behind-the-scenes (BTS) film featuring Abhay Deol, showcasing his involvement in the creative process. The film offers a glimpse of Abhay’s personal style and energy blending with the brand’s philosophy of breaking conventions and designing for a culture that thrives on self-expression. As brand ambassador, Abhay Deol will also actively participate in various promotional activities, including digital and print campaigns, events, and social media initiatives.
To drop the collaboration in style, Nu Republic is going all out with a multi-platform campaign - brand film, TVC, and print, conceptualised by Design Stack and brought to life by ace photographer Ashish Shah. The campaign will hit screens and feeds across India, rolling out everywhere from digital to print and beyond.
“I’m excited to be the face of Nu Republic’s Triphop collection and to build backpacks that reflect my personal style,” said Abhay Deol. “That’s what excites me, to be part of a brand bold enough to experiment and to put my name on products I truly help shape.”
“Our fans have been asking us to shake up the boring world of travel gear, and we heard them loud and clear. With Triphop, we’re bringing the same tech-inspired drip that made our audio gear iconic, now designed to move. And with Abhay on board not just as a collaborator but a co-creator, this multi-year partnership is about to set a whole new standard,” said Ujjwal Sarin, Founder, Nu Republic.
