Amid the ongoing IPL season, Oakley and Meta have announced a collaboration with cricketer Virat Kohli, who will be the face of Oakley Meta Performance AI glasses in India.
The partnership highlights how AI-powered wearables bring Athletic Intelligence to the game, supporting how athletes train, create and share moments.
As part of the collaboration, audiences will get a first-person view into Virat Kohli’s world — from training sessions and match preparation to behind-the-scenes moments with Oakley Meta Performances AI glasses. The hands-free AI helps capture the perfect cricket shot, access personalised insights as one trains and record content seamlessly in the flow of action. Combined with hands-free capture and instant sharing, the glasses unlock a responsive way to document high-performance moments.
According to the brand, the collaboration showcases how technology can seamlessly integrate into an athlete’s routine to help them take their training and performance to the next level.
Commenting on the development, Sandhya Devanathan, Vice President India and South East Asia, Meta said, “Performance has always been a balance of instinct and awareness, and increasingly that is being shaped by data. With Oakley Meta performance AI glasses, we are exploring what Athletic Intelligence can look like in practice, where timely insights and lightweight assistance come together in a way that supports how athletes train and stay focused. Our collaboration with Virat Kohli reflects how technology can fit naturally into an athlete’s routine, helping them stay present while continuing to learn from every session and every personal record they work towards.”
Corey Hill, Head of Global Sports Marketing, Oakley added, “Sport is constantly evolving, and so is the way athletes understand and elevate their performance. At Oakley, we’ve always been focused on pushing the boundaries of what’s possible, and with Meta, we’re bringing a new dimension to that vision. Virat Kohli embodies the mindset we build for: focused, driven and always pushing limits. And that’s exactly where this product belongs” says.
Sharing more about the collaboration, Kohli said, “I have always relied on instinct, but also on understanding my game better over time. What I find useful about Oakley Meta performance AI glasses is that they add small layers of insight without getting in the way. Whether it is staying focused during training or enhancing on-field awareness, it helps build consistency over time. Over time, that can make a difference when you are working towards your next personal record.”
The campaign will roll out in phases, beginning with the announcement followed by a series of digital activations across platforms, spotlighting key moments including training footage, AI-led interactions and day-in-the-life content.
