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IMPACT Stories
From Moments to Movements: The Rise of Experiential Marketing
BY Antora Chakraborty
IMPACT Stories
SRK’s Lockable Reel Shows Why Exclusivity Is the New Engagement Hack
BY Antora Chakraborty
IMPACT Stories
Boss Level Marketing: How Gaming Brands Are Playing by New Rules
BY Ruchika Jha
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Audi and Saatchi & Saatchi India reimagine festive spirit with AI-led storytelling
BY TEAM IMPACT
Impact Feature
Can Arattai Outchat WhatsApp?
BY Yash Bhatia
Cover Story
Earning a PhD in Winning Accounts
BY NEETA NAIR
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IndIAA Awards 2025 Marks 10 Years; Recognises Leading Brands and Agencies
BY TEAM IMPACT
IMPACT Stories
From Tool to Talent: Meta’s Vibes Turns AI Into the New Creator
BY Anushka Sengupta
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Instagram introduces new ‘Rings’ award to celebrate top creators
BY TEAM IMPACT
IMPACT Stories
Quick Commerce Becomes Core to D2C Growth, But at What Cost?
BY Yash Bhatia
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Meta Launches ‘Vibes’ for AI-Generated Video Creation and Sharing
BY TEAM IMPACT
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Meta Introduces Ads to WhatsApp Status in Updates Tab
BY TEAM IMPACT
Cover Story
AI - New Money Spinner for Agencies
BY Anushka Sengupta
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Reels dominates India’s short video market with 95% daily viewers
BY TEAM IMPACT
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Heather Freeland Joins LinkedIn as First Chief Brand Officer
BY TEAM IMPACT
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Instagram launches microdrama series to encourage Gen Z creativity
BY TEAM IMPACT
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Meta Introduces AI Message Writing Feature on WhatsApp
BY TEAM IMPACT
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HDFC ERGO and Consumr.ai for AI-powered insurance innovation
BY TEAM IMPACT
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ShareChat appoints Neha Markanda as Chief Business Officer
BY TEAM IMPACT
Talking Point
System Update: Rebooted
BY Antora Chakraborty

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Ads in Focus

Which campaigns nailed creativity this week? Here’s IMPACT’s curated selection of standout ads

‘We wanted to shift the spotlight to the true currency of this industry - Talent’

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