Tags Story

IMPACT Stories
Meta's Exit Control Test: Is Facebook redefining its role in the marketing funnel?
BY Antora Chakraborty
More From Impact
Abhishek Jha joins InMobi as Director – Head of Advertising, India
BY TEAM IMPACT
Impact Feature
‘From Idea To Outcome: Why Marketing Now Owns Growth’
BY TEAM IMPACT
Cover Story
From Mad Men To Machine Minds
BY Pritha Pahari
Creative Zone
Best Ads in January 2026
BY Antora Chakraborty
More From Impact
Meta tests paid subscriptions across Instagram, Facebook and WhatsApp
BY TEAM IMPACT
Creative Zone
Ads in Focus
BY Pritha Pahari
More From Impact
Hero MotoCorp turns Himalayan prayer flags into first-aid kits for bikers
BY TEAM IMPACT
IMPACT Stories
‘My biggest learning was simple: Don’t make ads, make content’
BY Yash Bhatia
IMPACT Stories
‘2026 is the year AI goes from being a toy to a tool’
BY NEETA NAIR
Creative Zone
Best Ads of December 2025
BY Antora Chakraborty
Creative Zone
Ads in Focus
BY Pritha Pahari
IMPACT Stories
Where Social Media Meets Commerce: WPP Media and Meta’s New Playbook
BY Antora Chakraborty
Creative Zone
Ads in Focus
BY Antora Chakraborty
Interview
Consumer Chemistry
BY Pritha Pahari
More From Impact
Meta Launches Campaign Highlighting Boost Post Tool for Small Businesses in India
BY TEAM IMPACT
Spotlight
Death of Hashtags?
BY Pritha Pahari
More From Impact
After 12 Years at Meta, Yann LeCun Announces Departure
BY TEAM IMPACT
IMPACT Stories
From Moments to Movements: The Rise of Experiential Marketing
BY Antora Chakraborty
IMPACT Stories
SRK’s Lockable Reel Shows Why Exclusivity Is the New Engagement Hack
BY Antora Chakraborty

TOP STORY

Sonic Sixes

Diksha Bajaj, Category Head–Energy Drinks Portfolio, PepsiCo India, shares how Sting is using sonic branding in cricket to build long-term recall

The Sponsorship Reset

Beyond Cricket

NEWS LETTER

Subscribe for our news letter

E - PAPER


  • CURRENT

  • LAST WEEK

Subscribe To Impact Online

BUY IMPACT ONLINE

IMPACT SPECIAL ISSUES


  • Suniel shetty takes the Spotlight

  • Miked Up for Goafest

  • Get Set Goaaa!

  • Anupriya Acharya Tops the IMPACT 50 Most Influenti

  • Advertising Turbocharged

  • A Toast to creativity

  • GOAing towards tech-lead creativity

  • REDISCOVERING ONESELF

  • 50 MOST INFLUENTIAL WOMEN LIST 2022

  • BACK WITH A BANG!

  • Your Best Coffee Ever

  • PR Commune Magazine June-July 2022

  • 13th-ANNIVERSARY-SPECIAL

  • PR Commune Magazine April 2022

VIDEO GALLERY VIEW MORE

Owning the Sound of a Six This Cricket Season