Ogilvy India has announced the launch of Ogilvy Consulting in the country, appointing Neeraj Bassi as the Head of the India practice. Bassi will be based at the Ogilvy office in Gurugram, where he will also take on the role of Head of Strategic Planning for Ogilvy India (North).
Ogilvy Consulting operates globally to address three core business challenges: Growth & Innovation, Business Design, and Digital Transformation. The consulting arm integrates capabilities across Brand Strategy, Customer Engagement & Commerce, Partnerships, PR & Influence to offer a unified service to clients.
Bassi brings 28 years of experience across consulting and advertising. His most recent role was Chief Growth Officer at Cheil X, a division of Cheil SWA focused on client portfolio expansion. He has previously worked as Chief Strategy Officer at Publicis, Havas and Cheil India. His career began at McCann Erickson in 1997, and he has worked internationally with JWT in Dubai. Bassi previously worked with Ogilvy until 2015, serving as President – Strategic Planning for Ogilvy, Gurugram.
Commenting on the appointment, Prem Narayan, Chief Strategy Officer, Ogilvy India, said, "’Neeraj is back in Ogilvy'. That's a feeling that many of us in Ogilvy have been wishing for quite some time.
I have always admired Neeraj. He is one of the finest strategic minds in the country.
His rich experience across consulting, advertising and driving growth make him one of the rare few who excel at intersecting consumer x culture x brand x business x modern media landscape to deliver business impact and transformation.
There couldn't have been anyone better to lead and launch the Ogilvy Consulting practice and drive excellence of the strategic planning function for Ogilvy India (North), Neeraj will make us sharper, stronger and sweeter.”
Neeraj Bassi said, “I am really excited to lead the Ogilvy Consulting practice in India. Globally we are getting a good traction in this space and I am looking forward to offering independent, unbiased advice for full funnel management of marquee brands – right from fuelling desire to demand conversion at point of sale. Ogilvy Consulting would address the issue of distributed brand narrative that is happening because of domain experts working in their silos. Championing the cause of one brand, one narrative, Ogilvy Consulting will help clients integrate the domains at a strategic level. It’s a homecoming for me and coming home is always special.”
