Boldfit has appointed Oliver Kaye as its Chief Operating Officer, bringing more than 25 years of international retail and consumer leadership experience to the fitness and active lifestyle brand.
Kaye has held senior roles across the UK, Europe and India with brands including Marks & Spencer, Tesco and Selfridges. In India, he has led the launch of Calvin Klein, helped build Gap India and played a key role in scaling Lenskart’s retail business during its high-growth phase.
“Oliver joining Boldfit marks an exciting new phase of our growth. His deep experience in building and scaling leading consumer businesses will be invaluable as we expand our categories and presence. We’re excited to have him join us as we build Boldfit into one of India’s Largest sports & fitness brand,” said Pallav Bihani, Founder, Boldfit.
Kaye said the opportunity to shape India’s evolving fitness and active lifestyle category was a key draw. “What drew me to Boldfit wasn't just the impressive numbers and growth. It was the size of the opportunity still ahead. India's fitness and active lifestyle category is still being defined, and Boldfit has the brand equity, the founder conviction and the consumer trust to lead that definition. My role here is to help translate that into a business built for real scale, across categories, channels and geographies, and I'm looking forward to being part of that next chapter.”
