Lodestar UM, part of Omnicom Media Group, has been awarded the integrated media mandate for the Association of Mutual Funds in India (AMFI).
Under the mandate, Lodestar UM will manage AMFI’s end-to-end media strategy, planning and buying responsibilities, supporting the organisation’s efforts to drive informed investor participation and sustained growth within the mutual fund category.
The agency will deploy its data-driven planning capabilities, audience-first approach and integrated media expertise to help strengthen AMFI’s outreach and engagement initiatives.
Commenting on the win, Aditi Mishra, CEO of Lodestar UM, said, "AMFI has played an instrumental role in transforming the investment landscape in India and creating one of the country's most successful financial inclusion movements. We are excited to partner with them at this important juncture and help shape the next chapter of its growth journey."
