Priya Bhatia has been appointed Chief Revenue Officer for the Asia-Pacific region at BidVid. The Singapore-based programmatic media optimisation firm is seeking to expand its presence across the region and strengthen its leadership team.
Bhatia will be responsible for leading revenue strategy, forging partnerships and driving market development in the region.
Bhatia joins BidVid from OpenX, where she served as Vice President of Business Development for South-East Asia. She had been with the organisation for over six years.
With more than 15 years of experience, Bhatia brings deep expertise in programmatic advertising, audience data and regional revenue strategy. Prior to her tenure at OpenX, Bhatia was General Manager for Asia at Eyeota. Her earlier career includes leadership roles at DWA (now Merkle), as well as positions at The Economist and Affle.
