Oven Story Pizza, a brand from Rebel Foods, has partnered with EaseMyTrip for ‘Teriyaki to Tokyo’, a consumer campaign linked to the launch of its Japanese-inspired Teriyaki Pizza range.
Running from August 24 to September 20, 2026, the campaign is available exclusively through the Oven Story app. Customers ordering from the new Teriyaki Pizza range can participate in a contest to win an all-expenses-paid trip to Tokyo for two.
To enter, customers need to order a pizza from the Teriyaki range through the Oven Story app, send a picture of their invoice to the brand’s Instagram account and answer the question, “Why is Tokyo your dream destination?” One couple will be selected as the grand-prize winner.
The campaign also includes daily prizes, with one ₹5,000 EaseMyTrip travel voucher to be awarded each day to a customer who places an eligible order through the Oven Story app.
Nishant Kedia, Chief Marketing Officer, Rebel Foods, said: “At Rebel Foods, we believe the best brand experiences go beyond the product itself. Teriyaki to Tokyo celebrates our new Japanese-inspired pizza range by combining food with the excitement of travel, giving our customers the chance to enjoy authentic Teriyaki flavours while chasing a dream trip to Japan. It's a campaign designed to create unforgettable memories, one pizza at a time.”
Manmeet Ahluwalia, Chief Marketing Officer, EaseMyTrip, added: “Travel often begins with a craving to discover something new, and this collaboration brings that spirit of discovery to life in a fresh and engaging way. We are delighted to partner with Oven Story to connect the joy of Japanese-inspired food with the excitement of travel. Teriyaki to Tokyo is about turning a simple indulgence into an opportunity to dream, explore and experience a new culture.”
EaseMyTrip is the campaign’s Official Travel Partner, with the two brands creating a co-branded consumer experience around the contest.
The Teriyaki Pizza range is available through the Oven Story app, EatSure and leading food delivery platforms across India.
