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IMPACT Stories
‘Price wars in e-commerce are table stakes’: EaseMyTrip’s Manmeet Ahluwalia
BY Antora Chakraborty

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Oven Story partners with EaseMyTrip for ‘Teriyaki to Tokyo’
BY TEAM IMPACT

Talking Point
Viral, Not Viable
BY Antora Chakraborty

Cover Story
Checkout Goes Chatty
BY Antora Chakraborty

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Relaxo Footwear revives 'Buy & Fly' campaign with EaseMyTrip
BY TEAM IMPACT

IMPACT Stories
Is The World Courting the Indian Traveller?
BY Isha Khatu

IMPACT Stories
Booked Via Reels: How Travel Discovery Went Full Screen
BY Anaum Shaikh

IMPACT Stories
Faith Meets Footfall: Rise of Spiritual Travel in India
BY Pritha Pahari

Impact Feature
Talk Is Trending
BY Antora Chakraborty

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Hoi and EaseMyTrip Launch Smart Rewards Scheme at Indian Airports
BY TEAM IMPACT

Spotlight
Holi-Daze: Colours & Conscious Campaigns
BY Pritha Pahari

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Four campaigns from this week that turn familiar insights into distinctive brand stories


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