Relaxo Footwears Ltd. has brought back its 'Buy & Fly' consumer campaign in partnership with EaseMyTrip, following the response to its previous winter edition.
The offer will be available across Relaxo Exclusive Brand Outlets, where customers spending ₹1,499 or more will receive an assured EaseMyTrip travel voucher worth ₹3,000, redeemable on eligible flight, hotel and bus bookings until September 28, 2026.
The campaign also includes weekly rewards, with four winners each week receiving EaseMyTrip Holidays vouchers worth ₹5,000 that can be redeemed on domestic and international holiday packages. At the end of the campaign, one customer will win a 3-night, 4-day couple's trip to Goa, including round-trip flights, hotel accommodation and breakfast.
According to the companies, the partnership combines Relaxo's retail footprint with EaseMyTrip's travel platform to extend customer engagement beyond footwear purchases through travel-linked rewards.
Commenting on the campaign, Aakash Koparkar, Vice President – Retail Business, Relaxo Footwears Ltd., said, "The response to our previous 'BUY & FLY' campaign reaffirmed that today's consumers value experiences just as much as great products. Encouraged by the enthusiasm and participation we received; we are delighted to bring the campaign back in partnership with EaseMyTrip. Through this initiative, we continue to reward our customers with exciting travel benefits while making every visit to a Relaxo Exclusive Brand Outlet even more memorable."
Manmeet Ahluwalia, Chief Marketing Officer, EaseMyTrip, added, "At EaseMyTrip, we believe travel should be more accessible and seamlessly integrated into everyday experiences. Our renewed partnership with Relaxo Footwears builds on the incredible response received last time and reflects our shared vision of creating greater value for customers beyond the purchase itself. Through this campaign, we are giving millions of shoppers an opportunity to turn their everyday footwear purchase into their next holiday, with assured travel benefits and exciting rewards. We look forward to making more travel dreams a reality while delivering memorable experiences across India."
