Parachute, India’s No.1 Coconut Oil Brand*, was recently featured at Times Square, New York. The display coincided with the city’s festive celebrations, which brought together members of the South Asian community and New Yorkers.
According to Marico Limited, the brand’s presence at the landmark represents a key milestone for Parachute as it continues to expand its international visibility.
Saugata Gupta, Managing Director & CEO, Marico Limited, shared the moment on LinkedIn with the following caption:

His post read:
“This week, India’s No.1 Coconut Oil Brand*, Parachute, brought the spirit of Indian heritage to one of the world’s most iconic destinations – Times Square, New York. As the festive celebrations illuminated the New York skyline, bringing together thousands of South Asians and New Yorkers, Parachute stood as a beacon of purity, authenticity, and trust. The brand’s presence at Times Square marked a significant milestone and a proud moment for millions of Indians worldwide, reflecting the warmth of India shining brightly on the global stage.”























