Parag Milk Foods, one of India’s leading dairy FMCG companies, is expanding its product range to include high-protein and nutrient-rich offerings, responding to the growing demand for health-focused nutrition. This strategic move underscores the company's commitment to innovation, quality, and its position as a key player in both the Indian and global dairy markets.
The expanded portfolio includes new products under the company’s flagship brands:
- Gowardhan: Crunchy Chikki, made with 100% pure Gowardhan Ghee, available in two flavours – Sesame and Peanut.
- Go Yogurt: A healthy, indulgent yogurt offering made from cow milk with a wholesome blend of fruits.
- Pride of Cows:
- Low-Fat & High-Protein Paneer – 45 gm of protein.
- Mint & Masala Buttermilk – a refreshing summer drink.
- Greek Yogurt in flavours such as Fig & Honey, Blueberry, Pineapple, and Mixed Berry, packed with 8g of protein and no added sugar.
- High-quality farm-fresh Bocconcini – fresh mozzarella balls for gourmet dishes.
- Avvatar: India Whey Protein Bar in Chocolate and Coffee wafer flavours, catering to on-the-go fitness enthusiasts.
Akshali Shah, Executive Director of Parag Milk Foods, said, "With protein becoming an essential nutritional need in India, we are committed to providing high-quality dairy solutions that cater to this growing demand. Our latest offerings across all brands of Parag Milk Foods reinforce our focus on high-protein, nutrient-dense offerings, ensuring consumers have access to superior dairy nutrition. With protein becoming a daily essential dietary need not just in India but globally, our offerings, including high-protein paneer, cheese, and yogurt, are designed to meet evolving nutritional requirements. As the market for protein-rich products expands rapidly, Parag Milk Foods is poised to lead this segment with innovative, traceable, and high-quality product offerings that support healthier lifestyles."
These products will be available across various retail channels, including general stores, modern trade, and e-commerce platforms. The Pride of Cows range will be sold via its own portal and app, as well as through Quick Commerce and e-commerce platforms.
