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Impact Feature
India’s Protein Push
BY Antora Chakraborty

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Piyush lived in the best place on earth—he lived in childhood: Hephzibah Pathak
BY TEAM IMPACT

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‘His legacy will forever remain a guiding light' : Manish Bandlish, Mother Dairy
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How Piyush Pandey Gave Brands a Heartbeat
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Dhara Launches 'Mann Ka Khao' Campaign Under Refreshed Brand Positioning
BY TEAM IMPACT

Creative Zone
Ads in Focus
BY Anushka Sengupta

Spotlight
'Great brands are built through audacious work'
BY Yash Bhatia

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Cadbury Dairy Milk launches ‘Learners’ Pack’ to celebrate  India’s linguistic diversity
BY TEAM IMPACT

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‘Humans Respond to Humans, not Code'
BY Antora Chakraborty

Creative Zone
Hall of Fame: Best Ads of May 2025
BY Anushka Sengupta

Creative Zone
ADS IN FOCUS
BY Anushka Sengupta

Interview
‘Won’t be part of summer price war’
BY NEETA NAIR

Creative Zone
IMPACT Ads Hall of Fame: March
BY Anushka Sengupta

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Parag Milk Foods Expands Product Range with High-Protein, Nutrient-Rich Offerings
BY TEAM IMPACT

Cover Story
‘Milk’ing the Cola Wars
BY Anjana Naskar

Creative Zone
RAD ADS OF THE WEEK
BY Anushka Sengupta

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TownBus collaborates with RCB as official snacking partner for IPL 2025
BY TEAM IMPACT

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Neeraj Bassi, Chief Growth Officer of Cheil quits, likely to join Ogilvy
BY NEETA NAIR

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Paras Dairy Unveils Premium Cheese Brand ‘Galacia’ with INR 100 Crore Investment
BY TEAM IMPACT

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Nova Ghee Launches #NoMoreWinterWoes Campaign for Wellness
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