Parle Products marked Children’s Day with an initiative under its 'Cookies Bole Toh… Parle 20-20' campaign, partnering with ChildSafe Foundation to conduct interactive sessions, games and distribute Parle product hampers.
The activity aimed to engage children and emphasise shared experiences. It aligned with Parle’s view that childhood is shaped through simple, collective moments, such as enjoying a cookie together.
Mayank Shah, Vice President, Parle Products, said, “We have always believed that our role goes beyond creating products, it’s about creating joy and memories. This Children’s Day, our collaboration with ChildSafe Foundation allowed us to give back to the community in a way that truly embodies the spirit of Parle 20-20. Through simple yet meaningful interactions, we wanted to make every child feel valued, seen, and celebrated.”
Parle Products stated that the initiative reflects its ongoing effort to connect with communities. Parle 20-20, known for its crispy, buttery taste, is positioned as a brand that encourages everyday moments of enjoyment, a message echoed in its work with ChildSafe Foundation.
