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Parle Products launches Hide & Seek Milano Mini’s with ‘Bite Size Indulgence’ campaign
BY TEAM IMPACT

IMPACT Stories
ROOTS TO LEGACY: How Parle-G Became a Genius
BY Debolina Datta

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YAAP secures creative and media mandate for Parle Candy Culture
BY TEAM IMPACT

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Parle Biscuits appoints George Kovoor as CEO
BY TEAM IMPACT

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Parle Monaco Turns ‘Sada Salty Raho’ Into an Anthem
BY TEAM IMPACT

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Parle spotlights Smoothies Butter Candy’s richer taste in new campaign
BY TEAM IMPACT

Creative Zone
Ads In Focus
BY Antora Chakraborty

IMPACT Stories
Brands Say Lo-GO
BY Isha Khatu

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Parle-G unveils new campaign film to celebrate the spirit of Jagannath Rath Yatra
BY TEAM IMPACT

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Parle Monaco ropes in Orry for new ‘Sada Salty Raho’ campaign
BY TEAM IMPACT

Spotlight
When The Internet Writes The Brief
BY Raaina Jain

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Parle Products Celebrates Father's Day With A Heartfelt Campaign
BY TEAM IMPACT

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Parle Duet Debuts with #ThePerfectDuet, Blending Choco-Hazelnut and Caramel
BY TEAM IMPACT

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Vadilal, Parle Turn Melody Into Ice Cream in Nostalgia-Driven Brand Play
BY TEAM IMPACT

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Parle-G unveils new chapter of its ‘G Maane Genius’ campaign
BY TEAM IMPACT

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IMPACT Set to Reveal India’s Most Influential Women Today
BY TEAM IMPACT

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Parle Products unveils Gen Z-focused sticker campaign in collaboration with Blinkit
BY TEAM IMPACT

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Parle Magix’s ‘Masti Ka Fix’ campaign celebrates imagination and playfulness
BY TEAM IMPACT

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Sabka Samay Aa Gaya: Brands Ride Comic’s ‘Still Alive’ Wave
BY TEAM IMPACT

Interview
‘Deep Regional Roots Before Pan-India Scale’
BY Ruchika Jha

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