Parle Products has unveiled a branded sticker campaign, in collaboration with Blinkit, to connect with Gen Z consumers during the ongoing cricket season.
The campaign brings Parle’s biscuit brands into everyday digital conversations while extending the experience into the physical world through limited-edition sticker sheets distributed across select consumers in key metro cities.
The campaign features a range of stickers inspired by Parle brands such as Parle-G, Happy Happy, Magix and Hide & Seek Fab. Currently live on the GIPHY platform and accessible via WhatsApp under ‘Express with Parle’, these stickers capture everyday moods and moments.
Commenting on the campaign, Mayank Shah, Chief Marketing Officer, Parle Products said, “We are constantly exploring new ways to stay relevant in consumers’ lives. With stickers emerging as a popular mode of expression, this campaign allows us to be part of everyday conversations in a fun and contemporary way, while reinforcing the strong emotional bond people share with our brands.”
