PharmEasy has launched a digital campaign on World Health Day to highlight the growing risk of heart disease among younger Indians and encourage a shift towards preventive healthcare.
The campaign features health educator Prashant Desai, who shares personal experiences of losing close family members to heart disease. Through the film, he underscores the long-term nature of cardiac conditions and the role of risk factors such as diabetes, obesity, hypertension and sedentary lifestyles.
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As part of the initiative, PharmEasy is promoting comprehensive heart health check-up packages, including options with and without ECG, alongside a limited-period complimentary cardiologist consultation. The tests cover over 90 parameters, including cardiac risk markers, lipid profile, diabetes indicators and organ function metrics, enabling more detailed risk assessment.
Commenting on the World Health Day campaign by PharmEasy, Gaurav Verma, Chief Business Officer, PharmEasy (API Holdings), shared: “Heart-related conditions are increasingly being reported among younger individuals, often without clear warning signs. Through this initiative, we want to encourage people to make preventive heart health checkups a part of their routine, enabling early detection and timely intervention. With services such as at-home ECG and FREE cardiologist consultation, we are working towards making preventive care more accessible.”
Here’s what Prashant Desai had to say about the campaign: “One in four Indians die of a heart attack or stroke. Women are 10x more likely to die from a heart attack than from breast cancer. It is both ubiquitous and inevitable. Even though it starts in childhood, it takes decades to manifest. The difference between dying ‘from it’ or ‘with it’ comes down to a specific heart check-up and a regular ECG. I am honoured to partner with PharmEasy this World Health Day to bring the best heart-health check-up package to every Indian. Get it done. Your heart and your family will thank you.”
The campaign also highlights the availability of at-home ECG services using FDA-approved 12-lead devices, conducted by trained professionals to deliver hospital-grade results in a home setting.
Targeted at individuals aged 30 and above, as well as those with a family history or lifestyle-related risks, the initiative aims to drive awareness around regular screening and early intervention. Through this effort, PharmEasy is positioning preventive care as a critical component of long-term health management.
