E - PAPER

CURRENT ISSUE

LAST ISSUE

VIEW ALL
    • Login
  • HOME
  • COVER STORY
  • CMO INTERVIEWS
  • LATEST NEWS
  • CREATIVE ZONE
  • SPOTLIGHT
  • INTERVIEWS
  • BACKBEAT
  • VIDEOS
  • HAPPENINGS
  • E-PAPER
  • THE TEAM
  • EVENTS
search
  1. Home
  2. More From Impact

Pizza Hut India Launches ‘Ketchup’s Out, Juicy’s In’ Campaign, Sparks Online Interest

The campaign is based on a consumer insight that ketchup has become a staple accompaniment to pizza for many, used to make up for what consumers perceive as dry or bland offerings

BY TEAM IMPACT
27th May 2025
Pizza Hut India Launches ‘Ketchup’s Out, Juicy’s In’ Campaign, Sparks Online Interest

Pizza Hut India has launched a new campaign, ‘Ketchup’s Out, Juicy’s In,’ aimed at encouraging customers to try its new Juicylicious range without adding ketchup – a condiment many in India routinely pair with pizza.

The campaign is based on a consumer insight that ketchup has become a staple accompaniment to pizza for many, used to make up for what consumers perceive as dry or bland offerings. With this in mind, Pizza Hut introduced a promotional exchange: customers could trade in a ketchup sachet at any participating Pizza Hut outlet to receive a free Juicylicious pizza.

The initiative led to queues outside outlets in cities including Delhi, Chennai, Bangalore, and Mumbai. According to the company, more than 2,400 pizzas were distributed (100 per day per store). The campaign gained significant online traction, with related content trending across platforms like Instagram and Google Search.

The Juicylicious range includes paneer and chicken toppings marinated in three regional sauces: Kadhai, Royal Spice, and Southern Chilli. The pizzas are layered with mozzarella cheese on a standard crust.

To support the campaign, comedian Jamie Lever appeared at Pizza Hut stores and participated in social media content. Her video, which shows her interacting with customers and satirising the ketchup habit, was shared on Instagram.

The campaign was launched with the intention of demonstrating that the new pizzas offer enough flavour on their own. Pizza Hut stated: “Consumers have grown so used to compensating for dry, flavourless pizzas by drowning them in ketchup, that having a slice without it feels incomplete.”

Watch full campaign video here.

  • TAGS :
  • Pizza Hut
  • Pizza Hut India
  • Ketchup’s Out
  • Juicylicious pizza
  • Jamie Lever

RELATED STORY VIEW MORE

Cheil India and Samsung India Mark Father’s Day with Campaign Highlighting Paternal Traits
Inside the MarTech Mixer: 50+ CXOs Gather for AI, Data & High-Stakes Networking
Lowe Lintas Scores Two Cannes Lions 2025 Shortlists for ‘Dawai Reader’ Campaign

TOP STORY

Why are we celebrating an industry that’s struggling?

Anup Chandrasekharan, COO – Regional Content, IN10 Media Network, pens his thoughts on what is 'choking India’s entertainment industry'


Hall of Fame: Best Ads of May 2025


The Next Gen Marketing Masters


NEWS LETTER

Subscribe for our news letter


E - PAPER


  • CURRENT

  • LAST WEEK

Subscribe To Impact Online

BUY IMPACT ONLINE



IMPACT SPECIAL ISSUES


  • Suniel shetty takes the Spotlight

  • Miked Up for Goafest

  • Get Set Goaaa!

  • Anupriya Acharya Tops the IMPACT 50 Most Influenti

  • Advertising Turbocharged

  • A Toast to creativity

  • GOAing towards tech-lead creativity

  • REDISCOVERING ONESELF

  • 50 MOST INFLUENTIAL WOMEN LIST 2022

  • BACK WITH A BANG!

  • Your Best Coffee Ever

  • PR Commune Magazine June-July 2022

  • 13th-ANNIVERSARY-SPECIAL

  • PR Commune Magazine April 2022

VIDEO GALLERY VIEW MORE

Ad filmmaker Sharat Kumar speaks with Anjana Naskar of IMPACT Magazine

Use your existing account to sign in

I forgot my password

or sign in using apps you love:

New user? Sign up

Get connected with us on social networks!
ABOUT IMPACT

IMPACT was set up in year 2000 with the aim of publishing niche, relevant and quality publications for the marketing, advertising and media professionals.

Useful links

COVER-STORY-60.HTML

CMO-INTERVIEW-5.HTML

JUST-IN.HTML

CREATIVE-ZONE-56.HTML

SPOTLIGHT-8.HTML

INTERVIEW-7.HTML

BACKBEAT-1.HTML

VIDEOS

ALL/HAPPENINGS

HTTP://DIGITAL.IMPACTONNET.COM

HTTPS://WWW.IMPACTONNET.COM/AUTHORS.HTML

HTTPS://E4MEVENTS.COM/

OTHER LINKS

REFUND POLICY

GDPR-COMPLIANCE

COOKIE-POLICY

SITEMAP

PRIVACY-POLICY

TERMS AND CONDITIONS

Contact

ADSERT WEB SOLUTIONS PVT. LTD. 3'rd Floor, D-40, Sector-2, Noida (Uttar Pradesh), Pincode - 201301

Connect With Us !


Copyright © 2025 impactonnet.com