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Plum, the science-driven vegan beauty brand, has introduced its new Niacinamide range with a fun, engaging campaign titled ‘Chemistry That’s Just Bright’. This vibrant initiative showcases the brand’s Niacinamide & Rice Water skincare products, designed to deliver bright, hydrated, and radiant skin.
The campaign features three quirky 30-second films that highlight the 2% Niacinamide & Rice Water Simply Bright Face Wash, the 10% Niacinamide Face Serum with Rice Water, and the 2% Niacinamide & Rice Water Gel Cream. Set against relatable everyday moments, the films capture the magic of skincare routines, from morning rituals to carefree hangouts with friends, underscoring the effortless glow that Plum’s products offer.
Shankar Prasad, Founder and CEO of Plum, shared, “We created ‘Chemistry That’s Just Bright’ to reflect the joy of discovering skincare that integrates seamlessly into daily routines while enhancing natural radiance.” He added, “Our Niacinamide & Rice Water range aims to provide effective solutions to skincare concerns while adding delight to each routine.”
The films’ playful and intimate storytelling illustrates the positive “chemistry” between Plum’s products and its users. Each film reinforces Plum’s commitment to creating skincare that is both effective and enjoyable, offering customers a trusted companion in their quest for healthy, glowing skin.
In addition to the films, the campaign emphasises Plum’s dedication to its loyal community, affectionately known as ‘Plumsters’. By continually listening to customer feedback, Plum ensures its products and initiatives reflect their needs, keeping customer-first innovation at the heart of the brand’s ethos.
